[July 2015] We recently sat down with Adrian Young, CuroGens’ Director of Product Management to gain some valuable insight into the team’s thought process for creating mv360, as well as his own take on the features of this unique product for motor vehicle manufacturers and their dealer networks.
Q&A
Blog Staff: Tell us about the birth of mv360. Why was the development of this product necessary for manufacturers and dealers?
Adrian: Not all companies have Microsoft Dynamics® AX as their ERP system. We wanted to supply a product that would work with any ERP. We decided to develop a customer service functionality within Microsoft’s CRM product rather than having to modify and support different ERP systems or convince the manufacturers to change systems. This way, we only need to manage the connection points and have a single application to support.
Blog Staff: How do you envision manufacturers will benefit overall from using mv360? What will they gain?
Adrian: Apart from the obvious functionality that mv360 provides, Microsoft CRM is also available for them to use. It’s one of the leading customer relationship management systems available and can also be deployed in the cloud, which reduces the maintenance issues generally associated with in-house systems.
Blog Staff: What customer service enhancements will take place when a manufacturer uses mv360?
Adrian: mv360 includes an advanced dealer portal that provides a better communications process between the manufacturer and the dealer, all in real-time. They can now share instant updates about vehicle sales, ordering and service data. That all leads to a better experience for the customer.
Blog Staff: How will mv360 impact the dealer?
Adrian: The mv360 dealer portal enables the dealer to quickly enter information and review claims activity. The dealers can rapidly find parts required either for warranty claims or stock and create an order from the manufacturer.
Blog Staff: How will mv360 ultimately impact the customer?
Adrian: Since the VIN history is maintained within mv360, every time a vehicle has warranty service the information will be captured in the system. The vehicle components will also be made available to the dealer, so any repairs can be taken care of quickly since the dealer knows exactly what parts are needed.
Blog Staff: How do the Microsoft Cloud components enhance mv360?
Adrian: The dealer portal has been built using Microsoft Azure. It is easily scalable and supported by Microsoft. This is what allows the manufacturer and dealer to communicate in real-time, which is a great enhancement. It’s easy to use – the dealer clicks on a specific URL and is able to open the portal directly to any recent communication from the manufacturer.
Blog Staff: What’s your favorite mv360 feature?
Adrian: There are a number of inherent features within CRM that provide the user with tremendous decision support capabilities. The users can design and create their own graphs – user-created dashboards. This allows them to customize their own filtered views of data without having to use a programmer to develop them.
For more information about the mv360 Customer Service Solution for Motor Vehicle Manufacturers, visit our mv360 product page. You can also reach out to Adrian with your own questions at asktheexpert@curogens.com.